If you’re in the hospitality business, then you are definitely familiar with the phrase, “the customer is always right”. Those of us in the travel industry know what it means to go above and beyond to please our customers, ensuring that they have an amazing adventure, no matter where their destination takes them.Conrad Seoul has obviously done something right in the minds of discerning customers from all over the world. The team at Conrad Seoul was just awarded “Best Hotel in South Korea” by Conde Nast Traveler’s Reader’s Choice Awards, an enviable list that highlights the best from around the globe as decided by travelers and industry experts.So what are they doing differently from other luxury properties across South Korea, and in the rest of Asia? Well, I was lucky enough to find out on a recent visit to this world-class property ideally set at the edge of Seoul’s Han river.The most picture perfect welcome that included an assortment of treats arranged in a garden-like design, complete with a replica of my company logo, was a thoughtful surprise. What a welcome! After settling into my luxurious corner suite, of which the Conrad Seoul has 47, with wraparound views of Yeouido Park, Han River, and Seoul glittering in the distance, I decided to uncork the champagne and enjoy this enviable view.Charting my itinerary for the next few days, I was happy to learn that Conrad Seoul is ideally situated for many of the sights I wanted to see in Seoul. Just a short drive or subway ride from Seoul Arts Center, home to an opera house, performing arts center, calligraphy museum, a design museum, and much more, Conrad Seoul is the perfect location for anyone looking to indulge in the city’s lively arts scene.Although I couldn’t imagine leaving this luxurious oasis after looking at the spa menu, I guess my first adventure was going to be to their award-winning spa! Debating between the jet lag treatment and the Conrad signature massage, I decided to go with the latter after hearing the spa attendant’s description of the balm they used for the treatment. Enveloped in a private suite, I waited in peaceful bliss as I enjoyed a healing rooibos tea while the masseuse prepared my foot bath. Soothing all of my soreness away, I melted on to the table for my massage.

How to follow such bliss? A soothing soak back in my suite with a stunning view of Seoul in the distance. Having only been at Conrad Seoul for a short time, it was easy to see why they have earned so many accolades. The prestigious World Travel Awards just presented Conrad Seoul with four awards: Asia’s Leading Lifestyle Hotel 2018, Asia’s Leading Luxury City Hotel 2018, South Korea’s Leading Hotel 2018, and South Korea’s Leading Business Hotel 2018. Wow!What could pull me away from this comfortable suite? A dinner reservation at 37 Grill & Bar, Conrad Seoul’s signature restaurant on their top floor. With so many delicious options to choose from, I decided on the tasting menu accompanied by a selection of wines paired by master sommelier, Nathan Kim. Tucked into my corner table, perfect for a special occasion dinner, proposal, or anniversary celebration, I marveled at the city lights in the distance. As each course appeared, I couldn’t believe that it was so delicious! My favorite? A sumptuous seafood stew that was somehow light, yet decadent and rich at the same time. And the wine pairing was just as spectacular – a Fantini Gran Cuvée Rosé. Kudos to Nathan and the Master Chef!

When Nathan returned to describe the next dish and wine pairing, I asked him how to say “perfect” in Korean. There was no other way to describe this experience! Immersion is always the best language teacher, right? Continuing with an indulgent foie gras, Nathan reappeared to walk me through the rest of the menu. Impressed by his knowledge of wine and spirits, he described the wine that he chose to accompany my next course, a cabernet sauvignon from Joseph Phelps Winery in Napa. The ideal match for this perfect 100-point glass? A local Hanwoo steak, which is known to be some of the best meat on earth.  At the end of this magnificent meal, I was satisfied beyond words. From the fresh beet sauce served with the bread to the seasonal mango ice cream, and everything in between, 37 Grill & Bar is the crown jewel at Conrad Seoul. Sipping on my special cocktail prepared by Nathan, which he called the “French Connection” as a nod to the theme of his selections, and his recent business trip, I now knew why Conrad Seoul earned so many awards for Best Hotel in this great city. The next day, my breakfast was just as impressive. With an array of both Eastern and Western breakfast items prepared in their open kitchens, I didn’t know where to start. I headed down their signature staircase, the highest and longest independent spiral staircase in Korea, and decided that I would try out some of the hotel’s other amenities. First up was their indoor golf course. After some generous coaching from Jake, their friendly staff member, I decided to try one of their seven golf courses. Reminded of my lackluster golf swing, I decided to head over to the pool. Set at the perfect temperature, this 25 meter long pool offers a panoramic view of Seoul’s bustling business district, with the glass ceiling offering a view of the stars at night. On my tour with the hotel director, she encouraged me to indulge in a night swim to take advantage of the glittering view of both the pool, set with mosaic tiles, and the Seoul skyline above. Closing out my stay at Conrad Seoul, I met up with a friend at their executive lounge to recap my visit to South Korea’s most dynamic city. Having experienced all that this city has to offer, including Fashion Week, the National Hangeul Museum(my personal favorite!), and an impressive night tour of Deoksugung Palace,  I was already eager to return!As we closed up our night, I shared with her the mantra of Conrad Seoul, “Health, luck, and success”. An obvious theme throughout my visit, I was definitely looking forward to sharing this adventure with my clients and colleagues back home. Conrad Seoul has rightfully earned every award, and beyond that has provided me with a unique experience for my first trip to South Korea. There is no other way to experience Seoul!

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